windows-10-surfaceOk, Windows 10 has shipped but the big question is…

How do I get my Windows 10?

Consumers: Windows 10 has begun rolling out of our Windows Insiders and Customers who have reserved upgrades. For Customers who haven’t reserved a copy, they should go to http://windows.com/windows10upgrade. From there Microsoft will notify you once our compatibility work confirms you will have a great experience and Windows 10 has been downloaded to your system.

Businesses: Today, we announced the availability of Windows 10 Professional and Enterprise for business customers.

  • On August 1, active Software Assurance customers who have Volume Licensing agreements can upgrade to Windows 10 Enterprise and Windows 10 Educations editions. Grab the bits from your Volume Licensing Site.
  • We are also offering free upgrades to Windows 10 Professional for qualifying Windows 7 and Windows 8.1 devices until July 29th, 2016.

More details are available on the Windows Blog. Here is the official announcement:
http://blogs.windows.com/bloggingwindows/2015/07/28/windows-10-free-upgrade-available-in-190-countries-today/